The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.
|Title||:||The Practical Pocket Guide to Account Planning|
|Format Type||:||eBook PDF / e-Pub|
|Category||:||Marketing & Sales, Books, Business & Personal Finance|