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[2.41 MiB] The Practical Pocket Guide to Account Planning books by Chris Kocek

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.
The Practical Pocket Guide to Account Planning
Title:The Practical Pocket Guide to Account Planning
Format Type:eBook PDF / e-Pub
Author:
Date release:
Size:2.41 MiB
Category:Marketing & Sales, Books, Business & Personal Finance